Have you ever walked into the grocery store intending to buy only good-for-your-body and-soul foods and walked out with a grocery cart full of things that wouldn't nourish your body if your life depended on it? We all have and some days are worse than others!
Not to mention grocery stores can be deceiving!!!!!! All the lowered prices, the yellow and red flashing tags and lights. Let’s be honest, grocery stores are a marketing experiment and they are experimenting on you! Where they place the food in the store, on the shelves, how they price the food (to make it seem like you’re getting a deal) it’s all to get you to buy! And look, we can’t blame them, they are business, but we can avoid falling into their marketing traps!
So here are a few ways to be powerful in the face of these marketing tactics:
1. Eat first. You never want to go to the grocery store while you’re hungry. The sight of food is surely going to make you hungrier and you’re more likely to do two things: buy things that look extra delicious at the moment OR buy something that you can quickly cook up that is not good for you (i.e. frozen foods, packaged foods, pre-made, etc.). If we’re tired or emotional that can also make us want to choose things we wouldn't normally!
2. Make a grocery list. Be very intentional when you walk into the grocery store. Don’t take your time perusing the aisles. Walk in with your list and get out before it’s too late! (Haha, okay maybe it’s not that bad, but you get the point!). Making a grocery list helps you to focus on your list and avoid browsing through all the things you COULD buy. Not to mention it will save you from forgetting something you need!
3. Avoid the inside aisles. All things good for you are on the outside aisles of the grocery. And that’s because the perimeter is lined with refrigerators to keep all the FRESH grocery items cold: fruits, vegetables, seafood, and meat, etc. The inside aisles are littered with processed foods. Stay away! ;)
4. Read the labels. If you must venture into the middle aisle, read the labels. Don’t be fooled by words like “healthy”, “gluten-free”, “whole grains”, “natural” “minimally processed”. They are marketing ploys! Look at the back of the labels. Look at the ingredients list if there is a word on the back you don’t understand, don’t buy it (chemists and biologists, you don’t count, if the general public wouldn’t know it, don’t buy it)!
Look for sugar on the ingredients lists (this could be: brown sugar, brown rice syrup, cane sugar, cane juice, corn sweetener, corn syrup, high fructose corn syrup, dextrin, dextros, glucose, fructose, lactose, maltodextrin, malt syrup, maple syrup, saccarose, sorghum, sucrose, treacle, turbinado sugar or xylose (there are more). Sugar should be one of the last ingredients on the list or not on it at all (the higher on the list the more of it there is).
Okay love, now it’s time for you to take it on! Have an amazing week and be powerful! And if you buy something you know you didn’t want to, don’t feel bad. Think about how you were feeling when you went in the grocery store and being powerful again the next week! You’re amazing and you deserve to eat and feel that way too!!!